"Comme des abeilles conscientes et consciencieuses, le cœur à l'ouvrage nous devons garder."
- Kouadio Kouamé
Kouadio I. Kouamé
« Aujourd’hui, ici et partout, mobilisons-nous pour une Afrique africaine, libérée de l’esclavage, réparée et souveraine.
Car une Afrique africaine sera la matrice d’une humanité réconciliée, paisible et prospère. Ubuntu ! »
Learn to be able to achieve this incredible goal… even if you have this [major objection]!
This subheading should target a pain point that your online course can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
Special offer! Enroll now and get a 35% discount !
Here’s What You’ll Get When You Sign Up
This paragraph here is to explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?
Huge Benefit 1
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 2
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 3
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 4
Insert some text here that summarises this specific benefit that they can get from joining your course
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent teaching at university. Or perhaps you’ll tell them how much you would charge for a few hours of private coaching. The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Introduce Your Online Course Title
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
SUIVEZ-MOI !
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